How it works

From a template to a launched business — in days, not months.

The build process is the same for everyone. What changes is who runs the site after it’s live. Here’s the whole path, start to finish.

  1. 01

    Pick a template

    Start from one of five productized templates — local service, restaurant, professional, shop or portfolio. Preview it with your business name and colors in seconds.

  2. 02

    We build & provision

    We customize branding, migrate up to 20 pages of content, and provision your database, hosting, domain and SSL on the same stack we run for every client.

  3. 03

    The credentials handoff

    When the site goes live you get your Payload admin login, read-only hosting and database dashboards, handoff documentation, and a recorded one-hour training session.

  4. 04

    You run it — or we do

    On DIY you are fully self-serve and zero-touch after handoff. On DWY and DFY we keep the keys and run updates, content and campaigns on an SLA.

The credentials handoff

The moment the site becomes yours.

When your site goes live and training is complete, we hand over everything. On DIY you’re fully self-serve from here — manage content, products, images and form submissions from the Payload admin, no code required. Founder involvement ends at handoff: zero-touch.

Prefer a safety net? Done With You and Done For You keep us on the keys so you never touch the admin unless you want to.

  • Your Payload CMS admin login
  • Read-only Vercel hosting dashboard
  • Read-only Neon database dashboard
  • Handoff documentation (PDF)
  • Recording of your training session

Choose your model

DIY, Done With You, or Done For You

Same platform, three levels of support. You can move up a level whenever your business needs it.

DIY

Do It Yourself

We build it, provision it, train you, and hand you the keys.

Best for: Owners who want a professional site fast and are happy to manage their own content.

  • Template customized to your brand, content migrated, domain + SSL live
  • One-hour recorded training, then full Payload CMS admin access
  • Zero-touch after handoff — you own and edit everything
  • Hosting, monitoring and uptime included every month

From $299/mo

DWY

Done With You

We run it alongside you. You request changes; we implement them on an SLA.

Best for: Owners who want a partner for updates and content without hiring in-house.

  • A monthly bank of founder hours for updates, tweaks and integrations
  • 24–48 hour response SLAs depending on tier
  • Monthly SEO blog content on Growth and Pro
  • You can still self-serve in the CMS — with a backup

From $599/mo

DFY

Done For You

We run everything — strategy, content, campaigns and optimization.

Best for: Owners who want outcomes, not a to-do list. White-glove and hands-off.

  • Founder-led content, campaigns and proactive optimization
  • Monthly strategy call, weekly progress email, dedicated channel
  • Unlimited reasonable updates — no per-change billing
  • Available from Growth tier and up

From $1,800/mo

Support model

Infrastructure is always covered. Extra work is fairly priced.

Hosting uptime, security patches, framework updates, SSL renewals and backups are included on every plan — forever. Content and feature work beyond your plan draws from a published rate card, so there are never any surprises.

Per-incident fixes

from $150

Broken form, display bug, link

Standard hourly

$200/hr

DWY overage & ad-hoc work

Rush / after-hours

$300/hr

Same-day, weekend, holiday

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